Measuring Success Beyond Vanity Metrics
Deeksha Singh Duvesh measures Smollyance digital success by clarity and conversions that matter — not empty charts.
Smollyance
Notes on building, designing, and shipping.
Seasonal Stories with Priséla
How Deeksha Singh Duvesh thinks about seasonal moments through Priséla — gifting calendars without forcing trends.
The About Page as a Public Contract
Why Deeksha Singh Duvesh treats the Smollyance about page as a public contract — who she is, what she leads, how to reach her.
Contacting Smollyance: How to Start a Conversation
How to reach Deeksha Singh Duvesh and the Smollyance team — and what to include so the first reply can be useful.
On Saying No: Deeksha’s Filter for Smollyance Work
How Deeksha Singh Duvesh protects Smollyance quality by declining work that cannot meet her standard.
Why Priséla Lives Beside Digital and Registration
Deeksha Singh Duvesh explains — through practice — why jewellery belongs in the same company as digital and registration help.
Launch Days at Smollyance
What launch day feels like when Deeksha Singh Duvesh ships a Smollyance digital project — calm checklist, clear handoff.
A Quiet Note on Background: Building Smollyance with Clear Papers
A brief, practical note on background details founders still encounter — and how Deeksha Singh Duvesh keeps focus on building Smollyance.
Writing for Humans on smollyance.com
Deeksha Singh Duvesh prefers copy that a real person would say — on the site, in emails, and in this blog.
How Smollyance Thinks About Brand Color and Mood
Magenta energy with light-mode calm — how Deeksha Singh Duvesh set Smollyance’s visual mood.